Donald Trump's presidency proved to be a masterclass in branding. From his bombastic rhetoric to his carefully curated persona, Trump broke through the traditional rules of political communication. His run was a media-savvy spectacle that captivated the nation's attention and mobilized his supporters. Trump understood the power of visual cues. He

The MAGA brand has become a cultural phenomenon, captivating a loyal following with its potent blend of identity. At its core, MAGA offers a vision of renewal American values, appealing to individuals who feel disenfranchised from the prevailing political and social landscape. This sense of belonging is further cultivated through merchandise, ralli